Art Installation "NAME"

We all live within our own digital bubbles. The convenience of social networks is inevitable — and far too persuasive.

This installation emerges from a reflection on how algorithms shape our choices. Today, even our tastes seem to be determined by invisible calculations — numbers and statistics that predict what we are likely to enjoy.

This project proposes a pause in that automatism. It seeks to restore to creation its spontaneous and unpredictable nature, reminding us that true creativity arises from chance, curiosity, and the freedom to explore without a set destination. To create is to travel without a map, appreciating every moment along the way.

To counter the predefined logic of the algorithm, we worked collaboratively and organically. Among colleagues, we brought together different artistic expressions — creative writing, digital photography, and screen printing — in a shared process that values dialogue between disciplines.

As a result of this collective effort, 24 paper spheres were constructed to serve as supports for the visual and textual compositions developed throughout the process. Each sphere represents a small constellation of ideas, gestures, and discoveries, bearing witness to the beauty of free creation, undirected by any algorithm.